The European VR/AR market is projected to reach a value between €35-65 billion by 2025, contributing up to €40 billion in gross added value, according to Ecorys (2021). Europe’s VR/AR ecosystem, driven by start-ups and SMEs, is growing dynamically. Healthcare, the fourth largest sector in the VR/AR market (representing 11%), holds enormous potential for advancements in medical analysis, diagnostics, surgeries, and therapies. Although extended reality (XR) technologies in healthcare are still in the early stages across Europe - especially in less developed regions - the opportunities are vast.
We are VR Health Champions
The 3-year project aims to break down market, clinical and regulatory barriers in healthcare across less developed regions of Central Eastern and Southern Europe, while fast-tracking the advancement of VR/AR applications.
It focuses on five flagship SMEs – Lightspace, MEEVA, MedApp, Metaskills, and Virtuleap – that are leading this transformation. The project’s outcome is to upgrade their Technology Readiness Level (TRL) for VR/AR innovations from TRL 6 to TRL 9, ultimately creating pathways for future innovations in the sector.
Innovating Healthcare with EU Support
The total project cost is estimated at €7.88 million, with €5.82 million co-funded by the Interregional Innovation Investments (I3) instrument under the European Regional Development Fund. We are committed to providing support to businesses undergoing transformations.
How it works
SME Investment
Investing in 5 flagship SMEs by addressing their technological development, content & skill development, testing & validation and commercialisation needs and assisting them in reaching market readiness.
Collaboration
Creating seamless interregional innovation value chains around flagship SMEs by bringing together quadruple helix actors from less and more developed regions with specialized knowledge and services.
Growth
Enlarging the European ecosystem and value chains developing healthcare XR applications.
Barrier Removal
Removing market barriers by adapting healthcare innovation services for SMEs to VR/AR, developing skills of medical professionals and patients and providing policy feedback on remaining bottlenecks.
Diverse network
Diverse network of healthcare unit, research centres, universities, and industry leaders from Italy, Latvia, Hungary, Poland, Portugal, Spain, Belgium and Germany.
Diverse network of partners
Diverse network of healthcare unit, research centres, universities, and industry leaders from Italy, Latvia, Hungary, Poland, Portugal, Spain, Belgium and Germany joined forces to provide targeted support to five flagship SMEs, driving innovation in medical diagnostics, therapies, surgeries and training.
The project consortium consists of 18 Partners from 8 EU Member States, embedded in 9 regional ecosystems. Key contributors include Klaster Life Science Krakow, Fondazione Bruno Kessler, Medical University of Lodz, Lodz University of Technology, University of Latvia, and hospitals such as Unidade Local de Saúde de Coimbra. Industry leaders like Medtronic Portugal and Medtronic Ibérica SA, Syreon Research Institute, and RTE Lab, alongside the European initiative XR4Europe, are also supporting the project. It is coordinated by Instituto Pedro Nunes and co-coordinated by EIT Health InnoStars.
Peter Nagy
Project Coordinator, EIT Health InnoStars
By engaging additional SMEs through cascade funding, fostering cross-sector collaboration, and aligning innovations with patient and provider needs, we aim to enable faster market entry and greater impact on patient care. While AI and XR ecosystems are expanding, companies in Central, Eastern and Southern Europe face challenges like limited awareness among healthcare professionals and a shortage of skilled talents. Through this project, and in collaboration with partners from EIT Health network, we aim to level the playing field by offering targeted support and expertise.
Kazimierz Murzyn
Managing Director, Fundacja Klaster LifeScience Kraków
As part of the VR Health Champions, KLSK will support the project by providing access to anonymized health datasets on the AutoML platform for AI development and testing at a specialized facility. KLSK will also help in the provision of a customized matchmaking service to connect medtech innovators with key stakeholders and provide financial sustainability guidance, including funding, market analysis, and IP support, to ensure impactful and lasting project success. Additionally, KLSK will undertake tasks assigned to all project partners.
András Perényi
Project Manager, Syreon Research Institute
As part of VR Health Champions Syreon Research Institute will support the project by conducting a market research about the VR / AR technology market within the European healthcare space. Furthermore we will conduct an initial Health Economic model to generate more insight on the value of the technology.
Mariana Domingues
Innovation Manager, Instituto Pedro Nunes
For IPN, coordinating the VR Health Champions project is a unmatched opportunity to drive innovation and expand the reach of cutting-edge technologies on the health sector. VR/AR opens new possibilities for simulations and training across various sectors, enhancing the quality and impact of our initiatives. By combining the expertise of our specialists with advanced technologies, IPN strengthens its position as a leader in promoting innovative solutions, bringing the future of technology into the present.
Dorota Kamińska
Head of Voxel Reserch Lab, Lodz University of Technology
At Voxel Reserch Lab (Lodz University of Technology), we are dedicated to advancing healthcare through innovative VR technologies. In this project, we harness our expertise in virtual reality, interactive design, and data-driven insights to create and refine VR solutions that seamlessly integrate into healthcare settings. Our goal is to ensure these solutions are impactful, adaptable, and truly meet the needs of both healthcare providers and patients, making a meaningful difference in the field.
Michael Barngrover
Managing Director of XR4Europe AISBL
XR4Europe’s mission is clear: to support policymakers and XR enthusiasts and practitioners across the continent of Europe. Together with associations and large enterprises, researchers, and artists, we strive to build an immersive future for Europe that we can all be proud of: one that represents human-centred values and that creates lasting societal value for the world.
Tatjana Pladere
Head of the Department of Optometry and Vision Science, University of Latvia
As healthcare professionals, we aim to foster the responsible and inclusive uptake of near-eye display technology.
Dominik Durma
Project Manager, Medical University of Lodz
For the Medical University of Lodz, participation in a project developing virtual reality (VR) technologies is an excellent opportunity to further expand the scope of innovative activities. VR offers new opportunities for medical simulation, which significantly enhances the quality of our university's offerings. By combining the knowledge of our specialists with advanced technology, UMED strengthens its position as a leader in medical education and research, while introducing the medicine of the future today.
Roberts Zabels
Lead Technology Analyst at Lightspace Technologies
“Lightspace is here to shake up the healthcare sector. Having developed the key-enabling technology – human-centric Augmented Reality headset – many wishes of medical professionals could be granted now. With VR Health Champions we are going to polish our solution – making multifocal AR optics accessible to everyone in need of safe and comfortable XR-experience”
Elio Salvadori
Co-founder of MEEVA
“At MEEVA, we are dedicated to transforming the support for neurodivergent teens through our Zentastic VR platform. By creating immersive and engaging environments, we aim to help young people develop social skills while providing therapists with real-time, data-driven insights. The VR Health Champions initiative presents an exciting opportunity for us to expand our impact, collaborate with fellow innovators, and address the barriers to broader adoption of XR technologies in healthcare”
Andrzej Skalski
Chief Technical Officer of MedApp
„With VR Health Champions project MedApp aims to advance CarnaLife Holo MedNav, enabling real-time tracking of surgical tools within XR using AI. MedApp will customise software solution to integrate it with AR headset, dedicated for medical use delivered within the project. This product innovation will enable doctors to perform medical procedures more accurately and with greater confidence. This is a great benefit not only for doctors but also for the patient because the more accurate procedure means less complications and better outcomes of treatments”
Kuba Pedziwiatr
Chief Executive Officer, Co-founder of Metaskills
„Metaskills is transforming the development of essential soft skills for healthcare professionals through VR and GenAI. Our platform enables users to engage in realistic conversations with 3D avatars, providing real-time feedback that replicates the guidance of a professional coach. This innovative approach empowers healthcare managers and practitioners, to enhance their communication and leadership abilities in an immersive training environment”
Amir Bozorgzadeh
Chief Executive Officer of Virtuleap
“Virtuleap aims to elevate the cognitive assessment and training industry with the help of emerging technologies, such as virtual reality and artificial intelligence. In the VR Health Champions project, Virtuleap is committed to take its cognitive assessment tool, Cogniclear VR, closer to the market. The Cogniclear VR app is a brief cognitive screening test in virtual reality (VR) to identify the earliest manifestations of cognitive decline. It places users in a controlled scenario where they can engage with the presented situation in a manner that closely simulates real-world interactions”